Welcome to extraordinary

- THE IDEA We created a low-hurdle, high-impact welcome for new customers of EE, the UK’s largest mobile network. An insert included with the purchase of a new phone prompted the user to scan a QR and spawned a virtual ride into the extraordinary:...

Elevate Your Energy

As the first four-door grand tourer from Bentley to bear the hybrid name, this exciting new model puts sustainability right at its heart – enhancing and evolving the balance of performance and luxury that has shaped the range to date. THE IDEA The campaign film brings this...

Switch Mode

The launch of the Continental GT Speed provided the perfect opportunity to move Bentley’s communications into a contemporary space for a younger, New Luxury audience. As this was the most dynamic road car Bentley had ever made, our brief was to demonstrate that driving this...

History Is Written By The Victors

Diarrhea isn't a funny subject and Imodium needed a cut-through campaign that goes beyond the usual lifestyle imagery associated with the product category. THE IDEA Diarrhea can strike anyone, at any time, regardless of the situation and often ruining it for everyone else involved. We dramatized our...

Bad Habits

Sticking to a correct diet can be very hard when giving up smoking. Nicotinell Support Icemint Gum helps you giving up smoking without giving in to weight gain. THE IDEA We created a series of iconic visuals, with an art direction that plays on the similarities and...

Great things can happen

Getting smokers to quit is no easy task, since they are immune to all the usual messages related to health benefits and the scary imagery on packs. THE IDEA Most smokers can’t do cold-turkey, but they might be willing to give up just one cigarette a day...

WHAT ELSE?

Whenever I can, I love to bother my neighbours with loud noises. I produce my own music and, who knows, perhaps one day I'll release something 🤷🏻‍♂️ - Last but not least: although I live in London, I like to help the ADCI - Italian Art Directors...