WOW Moments

Technology is an important facet of the BMW brand and perceptions of leadership in technology are an important driver of premium brand strength in the category. We saw from the competitive landscape that, perhaps unsurprisingly, many other brands are also striving to be seen as...

Comfort Outside Your Comfort Zone

When it came to creating the new Bentayga EWB Azure, Bentley pushed themselves out of their own comfort zone – fusing incredible comfort and awe-inspiring capabilities with the largest body SUV they’ve ever made. THE IDEA With this campaign we wanted to create a more emotive, narrative...

Welcome to extraordinary

- THE IDEA We created a low-hurdle, high-impact welcome for new customers of EE, the UK’s largest mobile network. An insert included with the purchase of a new phone prompted the user to scan a QR and spawned a virtual ride into the extraordinary:...

Elevate Your Energy

As the first four-door grand tourer from Bentley to bear the hybrid name, this exciting new model puts sustainability right at its heart – enhancing and evolving the balance of performance and luxury that has shaped the range to date. THE IDEA The campaign film brings this...

Switch Mode

The launch of the Continental GT Speed provided the perfect opportunity to move Bentley’s communications into a contemporary space for a younger, New Luxury audience. As this was the most dynamic road car Bentley had ever made, our brief was to demonstrate that driving this...

History Is Written By The Victors

Diarrhea isn't a funny subject and Imodium needed a cut-through campaign that goes beyond the usual lifestyle imagery associated with the product category. THE IDEA Diarrhea can strike anyone, at any time, regardless of the situation and often ruining it for everyone else involved. We dramatized our...

Bad Habits

Sticking to a correct diet can be very hard when giving up smoking. Nicotinell Support Icemint Gum helps you giving up smoking without giving in to weight gain. THE IDEA We created a series of iconic visuals, with an art direction that plays on the similarities and...