Welcome to extraordinary

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THE IDEA

We created a low-hurdle, high-impact welcome for new customers of EE, the UK’s largest mobile network. An insert included with the purchase of a new phone prompted the user to scan a QR and spawned a virtual ride into the extraordinary: a short, explosive, AR sequence that stepped through phone features in dramatic fashion. To top it all off, the sequence was narrated by the one and only Kevin Bacon.

Elevate Your Energy

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