It's the age old problem for anyone starting out in advertising: how do you get noticed by agencies and Creative Directors? THE IDEA Creative Directors get bombarded with emails daily and have a million meetings back to back each day, with not much time remaining to look...
Grey asked us to produce some bits to expand their ATL campaign "don't ignore blood", based on shocking images and strong key visuals. How could we create something new and follow the existing campaign? THE IDEA We created a special online banner to dramatise the risk of...
Getting smokers to quit is no easy task, since they are immune to all the usual messages related to health benefits and the scary imagery on packs. THE IDEA Most smokers can’t do cold-turkey, but they might be willing to give up just one cigarette a day...
The Ligeti Quartet wanted to introduce a wider audience to the incredibly complex music of György Ligeti and get the average music listener interested in this Hungarian composer. THE IDEA Not Everyone can play music and even the ones who can find Ligeti's music more of an...
The New Twingo is the most customisable car of its family, with the goal to appeal to new generations. THE IDEA We decided to make car personalisation a more unique and accessible experience. Thanks to the AR app and a few New Twingos we parked around the...
It's hard to be noticed in the toothpaste market, when ad campaigns are all similar. We needed to show that Sensodyne is the only clinically proven product to treat tooth sensitivity in an original way. THE IDEA People suffering from sensitive teeth think the food is responsible...
Windows Phone had an underestimated potential that app developers needed to discover. So we had to eradicate the belief that there’s no money, fame or success in it. THE IDEA We created a fictional, hilarious character called ‘Fabio Lous’, the amazing developer who made it by porting...