It’s the age old problem for anyone starting out in advertising: how do you get noticed by agencies and Creative Directors?

THE IDEA

Creative Directors get bombarded with emails daily and have a million meetings back to back each day, with not much time remaining to look at team portfolios. Instead of approaching Creative Directors as a team, we made them approach us. We set up a fake AdWeek article telling the Creative Directors that they won an award, with every link on the fake article pointing to our joint team website.