04
Mar 2020
04
Mar 2020
History Is Written By The Victors
Diarrhea isn't a funny subject and Imodium needed a cut-through campaign that goes beyond the usual lifestyle imagery associated with the product category. THE IDEA Diarrhea can strike anyone, at any time, regardless of the situation and often ruining it for everyone else involved. We dramatized our...
04
Mar 2020
04
Mar 2020
Bad Habits
Sticking to a correct diet can be very hard when giving up smoking. Nicotinell Support Icemint Gum helps you giving up smoking without giving in to weight gain. THE IDEA We created a series of iconic visuals, with an art direction that plays on the similarities and...
04
Mar 2020
04
Mar 2020
Great things can happen
Getting smokers to quit is no easy task, since they are immune to all the usual messages related to health benefits and the scary imagery on packs. THE IDEA Most smokers can’t do cold-turkey, but they might be willing to give up just one cigarette a day...
11
Nov 2016
8 hours of happiness
Oilatum is the only clinically proven product to relieve baby’s eczema immediately and up to 8 hours. The problem is nobody knows it. THE IDEA In the UK, Google is the first place a mum visits if her baby is suffering from eczema. So we did our...
11
Nov 2016
Don’t Ignore Blood
Grey asked us to produce some bits to expand their ATL campaign "don't ignore blood", based on shocking images and strong key visuals. How could we create something new and follow the existing campaign? THE IDEA We created a special online banner to dramatise the risk of...
11
Nov 2016
#DONTBLAMEFOOD
It's hard to be noticed in the toothpaste market, when ad campaigns are all similar. We needed to show that Sensodyne is the only clinically proven product to treat tooth sensitivity in an original way. THE IDEA People suffering from sensitive teeth think the food is responsible...