Switch Mode
The launch of the Continental GT Speed was a chance to modernize Bentley’s communications for a younger, new-luxury audience.
As Bentley’s most dynamic road car, our goal was to show that driving it is one of life’s great joys. Recognizing our audience’s multifaceted lives, we created the ‘Switch Mode’ concept, highlighting how the car transitions you into ‘thrill mode’. The campaign featured a film showing a driver transforming, symbolizing the exhilarating drive. We also partnered with Electronic Arts to feature the car in the Real Racing 3 mobile app.
The campaign garnered over 1.37 million social media views and significantly boosted enquiries, leads, and sales in Q1 2021, marking Bentley’s most successful quarter in over a century.
The Switch Mode campaign generated over 1.37 million views across social platforms, with standout engagement on Instagram and YouTube.
Most notably, it marked the first-ever appearance of the Bentley Continental GT in a video game, featured in Real Racing 3’s Replayable Limited Series.
Players could unlock the car through a 7-day event launched in November, with the model remaining playable for a full year, embedding Bentley into the daily experience of millions of mobile racers and amplifying its appeal to a younger, thrill-driven luxury audience.
