Innovation in Motion

To launch Shell Helix Ultra with PurePlus (an advanced motor oil derived from natural gas) the global website needed to embody the product’s cutting-edge credentials. The solution was a responsive HTML5 experience built around a dynamic 3D environment that visualised the transformation of gas into liquid oil. Using high-end CGI and interactive storytelling, the site brought Shell’s breakthrough technology to life in a way that was both educational and visually captivating. Within days, the platform drew over 81,000 users and more than 100,000 page views, with strong engagement and dwell time confirming the site’s success in translating innovation into impact.