For the launch of Shell’s innovative new motor oil made from natural gas, the global website had to live up to the ‘innovation’ tag of the product.

THE IDEA

To explain the science and technology that goes behind Shell Helix Ultra with PurePlus, we developed a responsive HTML5 website. It was housing various pieces of storytelling and demonstrative content within a rich 3D environment depicting the process of gas forming into liquid motor oil. The animation fused several forms of complex CGI technology to create a seamless interactive stream.