The New Twingo is the most customisable car of its family, with the goal to appeal to new generations.

THE IDEA

We decided to make car personalisation a more unique and accessible experience. Thanks to the AR app and a few New Twingos we parked around the city, we gave people the opportunity to customise the car live.
Designs were featured in social media where the most-liked styles were featured in the official Renault catalogue.