For the launch of the new Vermentino, a light-bodied wine that grows mostly on the island of Sardinia, Mazzei wanted to create a campaign able to stand out from the competitive and oversaturated wine market like the Italian one.

THE IDEA

We wanted to find the perfect balance between technology and tradition and give people an easy access to Mazzei’s expertise in wine production. We designed a particular QR-Code, perfectly merged with the Vermentino’s logo. By scanning it, the user was redirected to our web app: a step-by-step wine tasting tutorial lead by a famous sommelier.