We had to challenge the perception of a low-quality brand by creating excitement and awareness for the upcoming launch of the all-new KIA Sportage.
Kia offers fantastic quality cars at great value, but customers often overlook them in their choices.
We gave everyone with a mobile the chance to get behind the wheel with our virtual test drive experience. Their phone was the key to unlock a fully-functional drive system that let them drive the new Kia Sportage from their current Google Maps location to their nearest Kia Dealership.
We also created a series of interactive prints, billboards, DMs and online banners to answer any questions about the new Kia Sportage, anytime anywhere.