Go The Extra Mile

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We had to challenge the perception of a low-quality brand by creating excitement and awareness for the upcoming launch of the all-new KIA Sportage.

THE IDEA

Kia offers fantastic quality cars at great value, but customers often overlook them in their choices.

We gave everyone with a mobile the chance to get behind the wheel with our virtual test drive experience. Their phone was the key to unlock a fully-functional drive system that let them drive the new Kia Sportage from their current Google Maps location to their nearest Kia Dealership.

We also created a series of interactive prints, billboards, DMs and online banners to answer any questions about the new Kia Sportage, anytime anywhere.

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