History Is Written By The Victors


Diarrhea isn’t a funny subject and Imodium needed a cut-through campaign that goes beyond the usual lifestyle imagery associated with the product category.


Diarrhea can strike anyone, at any time, regardless of the situation and often ruining it for everyone else involved. We dramatized our insight and visualized all the important milestones of history and pop culture that could’ve been ruined by diarrhea.


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