Despite Bing is the second biggest search engine in the US market, a large part of SMBs are not using Bing Ads. That’s why Microsoft is giving away a limited number of £75 free search advertising coupons.

THE IDEA

With a small budget, we created a campaign entirely based on invisibility. We created a DM that revealed the rest of the message only when it interacted with a mobile phone. This mechanism speeded up the process to claim the £75 coupon. We also turned the standard “download images” line into a more compelling message.