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04 Mar 2020

Great things can happen

Getting smokers to quit is no easy task, since they are immune to all the usual messages related to health benefits and the scary imagery on packs. THE IDEA Most smokers can’t do cold-turkey, but they might be willing to give up just one cigarette a day...

11 Nov 2016

#DONTBLAMEFOOD

It's hard to be noticed in the toothpaste market, when ad campaigns are all similar. We needed to show that Sensodyne is the only clinically proven product to treat tooth sensitivity in an original way. THE IDEA People suffering from sensitive teeth think the food is responsible...