The Smart Sommelier

For the launch of the new Vermentino, a light-bodied wine that grows mostly on the island of Sardinia, Mazzei wanted to create a campaign able to stand out from the competitive and oversaturated wine market like the Italian one. THE IDEA We wanted to find the perfect...

Great things can happen

Getting smokers to quit is no easy task, since they are immune to all the usual messages related to health benefits and the scary imagery on packs. THE IDEA Most smokers can’t do cold-turkey, but they might be willing to give up just one cigarette a day...

Musician Mind-Reading

The Ligeti Quartet wanted to introduce a wider audience to the incredibly complex music of György Ligeti and get the average music listener interested in this Hungarian composer. THE IDEA Not Everyone can play music and even the ones who can find Ligeti's music more of an...

Your Car, Your Style

The New Twingo is the most customisable car of its family, with the goal to appeal to new generations. THE IDEA We decided to make car personalisation a more unique and accessible experience. Thanks to the AR app and a few New Twingos we parked around the...