A Year Redefining Braun

In a category where grooming tools had become interchangeable, Braun needed to reassert what had once set it apart: design clarity, precision, and human-centred craftsmanship. The challenge was to restore desire and distinctiveness in a commoditised world, while elevating what “styling” means for a new generation.
Over the course of a year, we redefined Braun’s visual language through three global campaigns spanning four markets and more than 28 products. Guided by Braun’s principle of “less, but better,” our creative direction fused craftsmanship with emotion, combining high-end CGI, macro cinematography, and tactile storytelling to bring its design philosophy to life.