20 March 2015: a total solar eclipse is visible in the UK. A solar eclipse is an astronomical rare event. Indeed, the next one to be seen in Great Britain is expected in 2090. For this peculiar occasion, The Sun decided to seize the opportunity and do instant advertising.

THE IDEA

The Sun has always claimed to be the best tabloid newspaper in catching up with the latest news regarding topical events, sports, showbiz, celebrities, etc. To underline this, we played with The Sun Facebook page and the brand name itself by following the solar eclipse phases live.